In the heart of SoHo, New York, 113 Spring opened its doors, a wellness space unlike any other. Inaugurated in September 2025, this wellness destination was designed as a constantly evolving sensory laboratory, completely reinventing itself every four to six months: new theme, new products, new treatments. All inspired by the cycles of nature.

Its first edition, titled “Presence Is the Present,” revolves around mindfulness and cognitive longevity. The approach is not merely aesthetic or relaxing: it is a project supported by an advisory board of neuroscientists and health experts, seeking to explore how well-being can be measurable, personalized, and scientifically grounded.

Science, design and emotions in a single experience

The space is made up of modules that combine immersive design, technology, and neuroscience. Two of its most innovative experiences are:

• Mind-Scent , a one-hour session (USD 95) that uses artificial intelligence and personalized surveys to create a fragrance that reflects the visitor's mental and emotional state.

• Emergence , a 75-minute neurosensory meditation (also USD 95) that measures brain activity during the process, offering a mind-body connection experience through auditory and visual stimuli.

  
  

Both experiences can be combined to explore how the sense of smell impacts brain function and emotional state. All of this takes place in a minimalist and adaptable environment, designed to change with each season and offer new ways to connect with oneself.

Well-being as a lifestyle

Beyond the sensory sessions, 113 Spring incorporates a retail space curated by wellness strategist Celia Ellenberg , where visitors can find unique products—from a $340 toothpaste squeezer to a $680 brainband that enhances focus—along with self-care items, technology, and design. The space also hosts community events such as flower arranging workshops, tea tastings, and collaborative mindfulness experiences. Inside, the Bloom Café offers healthy dishes and beverages designed by specialized chefs and nutritionists, fostering a holistic approach to wellness. Reservations can be made online or in person, reinforcing its concept of accessibility and spontaneity within the wellness experience.

113 Spring is much more than a spa: it's an experiential wellness model based on science, design, and emotion . For estheticians and entrepreneurs in the sector, it represents a window to the future of wellness.

1. Cycles of constant renewal. The space is periodically transformed, reminding us that innovation can also be integrated into the narrative of a spa or cabin, updating the customer experience without losing identity.

   
   

2. Sensory integration + science. Combining technology (AI, brain measurement) with sensory experiences demonstrates that well-being doesn't have to be subjective: it can be measured, interpreted, and adapted.

   
   

3. Curation as a value proposition. The selection of products and activities creates community. A spa can replicate this logic by offering workshops, pop-ups, or collaborative experiences that strengthen the bond with its clients.

   
   

4. A holistic approach. Food, smell, emotion, and mind are integrated under a single philosophy. This reaffirms that next-generation wellness is not just about the body, but about the connection between neuroscience, emotion, and ritual .

   
   

In short, 113 Spring redefines what a modern wellness space means: a living environment that evolves with people, combines scientific evidence with sensory art , and invites you to rediscover the luxury of being fully present.